Brief · BR-0214
Aurora Athletic — Spring
Sports advertising campaign · Helio Studios
Originate any brief — pro services, content requests, casting calls, or pitch-derived. Verified crew, auto-generated MSAs and PSAs, and a clean handoff into Projects. The contract engine and the talent shortlist live inside the brief, not in seven other tabs.
Studios, agencies, brands, and newsrooms all run hiring across email, Word, DocuSign, LinkedIn, and a closed Rolodex. Briefs collapses the whole stack into one structured surface — pro services, content requests, casting calls, or pitch-derived. Roles route to the right contract template. Scope changes log on-chain. The shortlist lives next to the brief, not in twelve other tabs.
01/04
The briefA brief carries everything — roles split into ATL and BTL, deliverables, budget, timeline, locations, and origination type. Approved pitches inherit their scope automatically. Studios spec the work, agencies spec the campaign, brands spec the asset, newsrooms spec the assignment — all one shape.
02/04
Verified talentVetted profiles with verification badges — unions, insurance, references, prior work. Match scoring against your brief's role spec, not against keywords. The shortlist sits inside the brief, not in a separate inbox. Closed network, plus the Opportunities feed and inbound pitches.
03/04
The contract engineThe brief is the source. The contract is the output. Every clause — party, SOW, fee schedule, delivery, jurisdiction — populates from the brief itself. Multi-language. Signed in-platform. No hand-rolled Word docs. No DocuSign tab.
Routed by role tier
Multi-tier flow · agency campaign example
Rights structure cascades into IP Registry
04/04
From hire to handoffWhen contracts sign, the project spawns automatically. Crew, scope, budget, and IP terms — pre-loaded from the brief. The studio side and the creator side land on the same canvas with the right access at the right time. No re-onboarding. No "who has the latest version?"
Every change request is on-chain, time-stamped, and price-tagged.
Talent and pitches feed in. Projects, IP, and Payments cascade out. One brief, four neighbors — each one knows the brief's contents the moment they're handed off.
Projects
Once contracts sign, the project spawns with crew, scope, and budget pre-loaded.
Opportunities
Talent feeder. Verified creators apply directly to your open briefs from the public board.
IP Registry
Rights structure cascades from the brief — registered, transferred, audit-trailed end-to-end.
Payments & Contracts
Milestones flow from the brief budget. Escrow, royalties, and release on delivery — all on-chain.
Briefs & Hiring
Originate the brief. Source verified crew. Auto-generate the contracts. Hand off into Projects with everything pre-loaded — and every change request on-chain from day zero.