About Mix-IP

We didn’t set out to build a platform. We built the operating system for creative work.

Mix-IP is one living record for the studios, agencies, brands, and newsrooms that ship for a living, and the professionals and contributors they hire.

The work that holds

Production runs on tools that don’t talk to each other. Mix-IP holds all of it on one record.

DAMs that don’t hold contracts. Contracts that don’t track renewals.

Mix-IP holds the work end to end, for the legal life of the work, so production rights survive the people who leave and the systems that re-org.

Origin

The rights problem we kept watching break.

01 / 04

Mix-IP is almost three decades of production infrastructure, packaged as software. The people who built it ran a global network of 20,500 journalists, filmmakers, and photographers across 180 countries.

  • Delivering for the world’s broadcasters, brands, and agencies.
  • We are not guessing at how creative work moves. We ran it.
  • Three chapters: the rights problem, production-first, and what running on Mix-IP means.

For almost three decades.

Across 180 countries (UN broadcasts, wire-service feeds, agency campaigns, documentary productions) the same pattern broke the same way every time. The asset survived; the rights record didn’t.

  • One record per work: brief, contract, master, NDA, release window, license event, renewal.
  • Provenance survives the platform, with a SHA-256 hash anchored on every record.
  • Built for re-license, so a documentary partner three years later reads the chain of custody without redoing the legal work.

One record is the only structure that survives a multi-year audit.

Field reporters file from a 4G hotspot. Production wraps at 3am. Brand directors rotate every 18 months. Mix-IP is built for those rhythms. It doesn’t assume everyone is online, on schedule, and reading the same Slack channel.

  • Resumable uploads, async sign-off, time-zoned renewal events, multi-language masters.
  • The contract, the NDA, the release window and the renewal stay on the work record after the lead changes desk.
  • Plays with CMSes, edit suites, wire feeds, e-discovery and transcription instead of replacing them.

Production-first means respecting the mess.

The Free tier carries the same architecture as Enterprise. What scales between them is volume, retention horizon and team-management surface. The work still belongs to the people who own it.

  • Every plan ships Room 88, Pro Transfer App, anchored provenance, DPA-ready agreements and payouts in 60+ currencies.
  • Enterprise adds custom retention horizons and team-management surface on the same product.
  • Encrypted in transit and at rest, with per-recipient forensic watermarking on every share.

Same architecture on every plan, Free included.

What we believe

Four principles. The product is built around them.

Founders

We didn’t invent a category. We ran the problem for almost three decades, then built the fix.

Mix-IP is the system its founders kept needing and never had. The team has shipped at the UN, ABC, BBC, CNN, Nike, Coca-Cola, Cannes Festivals, and on the core banking platform that runs UBS, HSBC, Barclays, and Deutsche Bank.

Jonathan Giesen, CEO and Co-Founder of Mix-IP — black-and-white headshot

Jonathan Giesen

CEO & Co-Founder

Almost three decades building the production infrastructure other companies treat as someone else's problem. Founded Global Nomads Group at 25: educational broadcasting for the UN, CNN, ABC, and PBS, connecting 1M+ children across 80+ countries, backed by a $21M Bezos Family Foundation grant. Co-founded Transterra Media, a marketplace and production network of 20,500 journalists, filmmakers, and photographers across 180 countries delivering for ABC, BBC, CNN, Airbnb, JWT, Publicis, and Ogilvy. He leads platform, product, and infrastructure.

Ulises Cabrera da Silva, COO and Co-Founder of Mix-IP — black-and-white headshot

Ulises Cabrera da Silva

COO & Co-Founder

Twenty-four years in creative production. Shipped work for the world's largest networks (WPP, Publicis, Y&R, Leo Burnett, Grey, BBDO, and Turner) on international campaigns for Nike, Adidas, Toyota, Coca-Cola, and PepsiCo across the US, LATAM, and APAC, with award-winning work recognised at Cannes Festivals. Founder of multidisciplinary production companies in the UK, Argentina, and Colombia. Uli and Jonathan co-built Mix-IP from the ground up, with production craft on one side and the engineering to hold it on the other. He leads operations and the production-first principle through every product decision.

Moe Sayadi, CTO-Advisor of Mix-IP — black-and-white headshot

Moe Sayadi

CTO-Advisor

Enterprise architect with dual degrees in mechanical and software engineering. Currently Enterprise Architect at Avaloq, the core banking platform serving 170+ financial institutions across 35 countries, including UBS, HSBC, Barclays, and Deutsche Bank. Moe brings the reliability practices financial services demand to the record creators rely on.

What we ship

Smart modules, in sync with the work. One record per work.

Built defensible from day one

The compliance answer your legal team will require.

The work belongs to the people who own it

Your work. Your rights. Your money.

Three things creative work depends on. One living record holds all three for the legal life of the work, on every plan including Free.

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