Mix-IP holds the whole campaign on one record — every master and contract, every renewal and license — for the life of the brand. One place for the brand, its agency, and the creators and partners on the work.
Bundled on every plan: Vault 88 for NDA-gated retailer previews · Pro Transfer App desktop transfer for masters at every channel size · Wise + Stripe rails for talent and agency payouts in 60+ currencies.
Briefs in Slack. Masters in a Dropbox the agency owns. Talent and music rights in scattered contracts. Renewal dates in a brand director's calendar — the one who left for a competitor last quarter.
The campaign lives on one record, not in the heads of the people who made it, so institutional memory survives the people who leave and the agencies you change.
One campaign, one record, six steps. A multinational athletic-apparel brand and its agency run an integrated launch — a hero TV commercial fronted by a signed athlete and a musician, a social push a streamer takes live, and a call for user-generated content. Dozens of contributors on one record: the production house, the talent, the creators, the music — and the brand's partner foundations, who share in the royalties under its social-responsibility policy. Every right, every split, every renewal in one place. Each step below cross-links to the feature page that does the work.
The brand posts an open Call for the campaign, and three agencies pitch their creative. Each pitch is locked to its author — the idea can't be used, shared, or borrowed until the brand greenlights it and the contract is signed. The brand reviews the concepts side by side and greenlights the winner; the losing pitches stay sealed and credited to the agencies that made them.
With the idea greenlit, the campaign kicks off. The brand and its agency open a production Call to their roster of houses; the houses quote against the brief, and the winning house is commissioned and credentialed into the campaign workspace — the commission contract auto-fills from the brief and countersigns in-platform.
The brand signs a headline athlete and a musician through the Talent Library — their reps and agencies are in the ecosystem too, so every contract, likeness window, and usage right lands on the record as it's agreed. For the supporting cast, the team runs a live casting session in Live Studio — auditions reviewed and selected in real time, the picks credentialed on the spot.
Pre-production wraps and the shoot rolls. The hero film masters, the influencers' cuts, the behind-the-scenes, and the UGC submissions all transfer into the brand's campaign workspace via Pro Transfer App — hash-verified, resumable, per-recipient encrypted. And every appearance is cleared before the shoot wraps: talent, extras, and background each have a signed release on the record before the footage locks — rights are handled on set, not chased in post.
Post runs across the post house, the agency, and the brand at once, and Task Manager keeps every cut, comment, revision, and approval on one board — notes in context, version history, sign-offs that move the work forward instead of an email thread. Before anything ships, the footage is cross-verified against the releases — face recognition matches every appearance to a signed release and flags anyone unreleased, so nothing goes out with an uncleared face. When the masters are baked, the campaign ships: retailer and partner previews go out NDA-gated through Vault 88, then full distribution with the right license boundary per channel.
Distribution and every license event fire the splits. Payments routes each share on the record — the production house, the agency, the athlete and musician, the influencers and UGC creators — and, under the brand's social-responsibility policy, a partner foundation that takes a share for the cause it backs. Every payout carries a verifiable receipt, and the full audit trail and tax forms are baked on the record, so the period closes clean. When a likeness window later comes up for renewal, the record flags it 90 days out.
Mix-IP consolidates the long-memory layer of the brand — the masters, the contracts, the rights record, the renewals, the channel boundaries. We don't replace the tools your designers and editors actually love. Adobe Creative Cloud stays. Your social platforms stay. Your ad platforms stay. Your retail co-op tools stay. We just stop the campaign from leaking out the seams between them.
A launch takes an agency, a production house, athletes and creators, a lawyer, an accountant — and, increasingly, the causes the brand backs. Mix-IP puts them on one record and makes the hard part simple: contracts, usage rights, splits, and renewals handled in the product, AI-assisted — no separate legal or admin team. Everyone who touches the campaign is on the record, and the record pays them all.
Brand & marketing teams
Brief, own, and renew the campaign against one record — for the life of the brand, not the agency.
Agency & production partners
Commission, deliver, and hand off with the rights record attached — the assets stay with the brand.
Talent, influencers & creators
Athletes, musicians, influencers, and UGC creators — usage rights and splits on the record, paid on every license event.
Legal & procurement
Every license boundary and chain of custody audit-ready in one click — no spreadsheet rebuild before a rights review.
Finance & rights admin
Every split and renewal carries a verifiable receipt — payouts and cause donations reconcile themselves.
Foundations & causes
Partner foundations share in the royalties under the brand's social-responsibility policy — on the record from the start.
Three brand campaigns that ran end-to-end through Mix-IP. Channel counts, archive horizons, and renewal-window cadence from real workflows.
“Spring Launch ’26” — global athletic-apparel brand
One split paid everyone — the athlete, the creators, and the brand's partner foundations included. The holiday extension cleared with talent in 6 days because the renewal was already flagged 90 days out.
Helio Studios — “Cadence” S1 sponsorship
Three sponsor brands pulled their integration metrics from the same workspace. Provenance chain carried forward to S2 — no rights re-papering, no spreadsheet rebuild between seasons.
DocFront — “Counterweight”
When the streaming sub-license closed, splits re-routed automatically — crew got paid before the wrap dinner was reimbursed. Year-7 audit clears against the same record.
All three campaigns are illustrative composites pending Jonathan-redlined customer stories.
Brand teams working with talent likeness, music sync, and rights-bearing campaign assets need more than a vendor with a shared Google Drive. Mix-IP ships the controls procurement, legal, and IT actually verify before they sign a master services agreement.
Enterprise-grade security Live
Encryption in transit and at rest, and access controls, in place today. Independent security certification is underway — and we work directly with enterprise and procurement teams on security review.
Encrypted end to end Live
Encrypted in transit and at rest. Per-recipient forensic watermarking that survives metadata-strip and recompression, and every share traced to its recipient. Customer-managed keys — talk to us.
DPA-ready Live
GDPR-compliant Data Processing Addendum signed at workspace creation. Standard Contractual Clauses for cross-border transfers. EU data residency on request.
Anchored provenance Live
Every IPR registration carries a qualified timestamp (RFC 3161 / eIDAS) and anchors its SHA-256 hash to a public chain. The provenance survives Mix-IP — if the platform disappears, the chain of custody on the brand's masters does not.
Security controls are in place today; independent certification is underway. We support enterprise and procurement security reviews directly — talk to our team.
Brand Content
Hold the rights. Hold the renewals. Hold the institutional memory — for the life of the brand, not the life of the agency.
Includes Vault 88 for NDA-gated retailer previews · Pro Transfer App for masters at every channel size · Wise + Stripe rails for talent and agency payouts in 60+ currencies.