Briefs in Slack. Masters in Dropbox. Contracts in DocuSign. Renewal dates in someone's spreadsheet. Mix-IP holds the campaign end-to-end — every master, every contract, every renewal, every distribution license — for the life of the brand. Built for in-house brand teams who outlive the agencies they hire.
Bundled on every plan: Vault 88 for NDA-gated retailer previews · Pro Transfer App desktop transfer for masters at every channel size · Wise + Stripe rails for talent and agency payouts in 60+ currencies.
Briefs in Slack threads. Masters in a Dropbox the agency owns. Talent rights in a PDF. Music sync in a different PDF. Renewal dates in a brand director's calendar — the one who left for a competitor last quarter. Mix-IP holds the campaign end-to-end — brief, master, every contract, every renewal, every distribution license — for the life of the brand, so institutional memory survives the people who leave and the agencies you change.
One campaign, one record, five steps. Sasha Lin, Aurora's Brand Director, runs the Spring ’26 campaign — from commissioning Helio Studios through to the renewal window for talent rights three years later. No agency hand-offs that lose context. No spreadsheet of renewal dates that walks out the door when the brand director rotates. Each step below cross-links to the feature page that does the work.
Sasha posts the Spring ’26 campaign brief — 6 spots, 14-channel rollout, 3-year talent rights window — as an invite-only RFP to Aurora's preferred production roster. Rate cards arrive in the same workspace. The commission contract auto-fills from the brief, gets countersigned without leaving the platform, and the campaign workspace opens with the partner already credentialed.
Helio wraps the Aurora shoot. The final masters, dailies, and behind-the-scenes assets transfer to Aurora's campaign workspace via Pro Transfer App — hash-verified, resumable, per-recipient encrypted. Sasha's team gets read-access on a controlled rollout (master first, then dailies, then BTS). When the agency wraps the engagement, the assets stay with the brand. The agency leaves; the masters don't.
Talent likeness rights, music sync, location release, stock IP — all registered against the master with their license boundaries (territory, term, exclusivity, channel) locked per asset. When procurement asks "can we run the spot in EMEA on retail co-op?" the answer's a click away. When legal asks "what's our buyout window for Camila's likeness?" the IPR record knows. When the brand director rotates, the record stays.
The 60-second hero spot becomes 15s and 6s cut-downs for paid social, a 30s for OOH, a 6s for retail point-of-sale, and a 90s longform for retailer co-op. Each channel gets the right license boundary applied automatically — the EMEA Walmart cut can't accidentally end up on the AMER website. Retailer previews ship NDA-gated through Vault 88 before they go public. License events fire payment splits to talent and agency on the same record.
It's August 2026. Camila's likeness rights expire in November. The workspace flags the renewal 90 days out, surfaces the original buyout terms, and offers Sasha three paths: renew with Camila's agent, sunset the asset cleanly, or escalate to legal. When the holiday push comes asking for an extension, the renewal is already cleared. When the campaign retires, the IPR record stays — the chain of custody survives the asset going dark, so a future audit can prove what ran, where, and under what license.
Mix-IP consolidates the long-memory layer of the brand — the masters, the contracts, the rights record, the renewals, the channel boundaries. We don't replace the tools your designers and editors actually love. Adobe Creative Cloud stays. Your social platforms stay. Your ad platforms stay. Your retail co-op tools stay. We just stop the campaign from leaking out the seams between them.
Three brand campaigns that ran end-to-end through Mix-IP. Channel counts, archive horizons, and renewal-window cadence from real workflows.
Aurora Athletic — Spring ’26
Holiday extension cleared with talent in 6 days — the workspace already had the renewal flagged 90 days out. Procurement closed the campaign rights review without a single spreadsheet rebuild.
Helio Studios — “Cadence” S1 sponsorship
Three sponsor brands pulled their integration metrics from the same workspace. Provenance chain carried forward to S2 — no rights re-papering, no spreadsheet rebuild between seasons.
DocFront — “Counterweight”
When the streaming sub-license closed, splits re-routed automatically — crew got paid before the wrap dinner was reimbursed. Year-7 audit clears against the same record.
All three campaigns are illustrative composites pending Jonathan-redlined customer stories.
Brand teams working with talent likeness, music sync, and rights-bearing campaign assets need more than a vendor with a shared Google Drive. Mix-IP ships the controls procurement, legal, and IT actually verify before they sign a master services agreement.
SOC 2 In progress
Type II audit underway with a Big-Four-aligned firm. Trust services criteria: security, availability, confidentiality. Report expected H2 2026.
Per-tenant encryption keys Enterprise
Vault 88 Enterprise tier ships per-tenant KMS keys (AWS KMS or BYOK). Your keys, your control plane, your offboarding rotation.
DPA-ready Live
GDPR-compliant Data Processing Addendum signed at workspace creation. Standard Contractual Clauses for cross-border transfers. EU data residency on request.
On-chain provenance Live
Every IPR registration anchors a SHA-256 hash on-chain. The provenance survives Mix-IP — if the platform disappears, the chain of custody on the brand's masters does not.
SOC 2 status reflects current audit progress. Confirm with sales before referencing in formal procurement responses.
Brand Content
Hold the rights. Hold the renewals. Hold the institutional memory — for the life of the brand, not the life of the agency.
Includes Vault 88 for NDA-gated retailer previews · Pro Transfer App for masters at every channel size · Wise + Stripe rails for talent and agency payouts in 60+ currencies.