Brand Content
From campaign brief to campaign archive, on the long memory.
Brand Content
The agency moves on. The DAM doesn't sync. And nobody remembers where the master lives.
Masters in a Dropbox the agency owns. Rights in scattered contracts. Renewal dates in a brand director's calendar — the one who left for a competitor last quarter.
With Mix-IP
The campaign lives on one record, not in the heads of the people who made it
A campaign through Mix-IP
TV, social, influencer, UGC — one campaign, one record.
Each pitch is locked to its author until the brand greenlights it and the contract signs; losing concepts stay sealed and credited.
- Invite your roster or open it wider — every pitch side by side.
- Each pitch arrives credentialed, not cold.
- The winning idea carries straight into production.
One Call. Three agency pitches. The idea stays protected.
Production houses quote against the same brief and the winner is credentialed in, with the contract auto-filled and countersigned in-platform.
- Production, post and talent line-itemed against one brief.
- The production house’s crew, rates and releases are already on the record.
- Losing bids stay on file — the next shortlist is half-built.
Kick off production. Commission the best production house.
Contracts, windows and usage rights land on the record as agreed, and supporting cast is picked live in Live Studio.
- Reps and agencies negotiate in the same workspace.
- Auditions decided live — the pick is credentialed on the spot.
- The record knows when a buyout lapses before the spot runs past it.
Sign the talent. Cast live.
Masters, influencer cuts and UGC all transfer in hash-verified, and every appearance has a signed release before the footage locks.
- Locations, props and music clear alongside the cast.
- Byte-level proof on landing.
- Ownership lands with the brand, not the agency.
Everything filmed and made lands in one place.
One board holds every cut, comment and approval, and face recognition flags an unreleased appearance before the cut is approved.
- An unreleased face is caught before approval, never after launch.
- The approval is the trigger — sign off and the master bakes.
- The boundary holds at export, channel by channel.
Post across three teams. One board. Then ship.
Every license event fires the splits, every payout carries a receipt, and the record flags a renewal 90 days out.
- The foundation is a payee like any other, funded on the split.
- Wise and Stripe across 60+ currencies.
- Finance closes against one source.
One record pays everyone — including the cause.
Where Mix-IP fits in your stack
We replace the rights record. Not the creative tools.
Mix-IP consolidates the long-memory layer of the brand — the masters, the contracts, the rights record, the renewals, the channel boundaries. We don't replace the tools your designers and editors actually love. Adobe Creative Cloud stays. Your social platforms stay. Your ad platforms stay. Your retail co-op tools stay. We just stop the campaign from leaking out the seams between them.
Replaces
Stop paying for these.
The whole ecosystem
A campaign is more than the brand.
Brand & marketing teams
Brief, own, and renew the campaign against one record — for the life of the brand, not the agency.
Agency & production partners
Commission, deliver, and hand off with the rights record attached — the assets stay with the brand.
Talent, influencers & creators
Athletes, musicians, influencers, and UGC creators — usage rights and splits on the record, paid on every license event.
Legal & procurement
Every license boundary and chain of custody audit-ready in one click — no spreadsheet rebuild before a rights review.
Finance & rights admin
Every split and renewal carries a verifiable receipt — payouts and cause donations reconcile themselves.
Foundations & causes
Partner foundations share in the royalties under the brand's social-responsibility policy — on the record from the start.
Modelled on real campaigns
What ships when the brand owns the record.
All three campaigns are illustrative composites.
In-house brand team + agency · TV + social + UGC · 14 channels
One split paid everyone — the athlete, the creators, and the brand's partner foundations included. The holiday extension cleared with talent in 6 days because the renewal was already flagged 90 days out.
14 Channels deployed · 90d Expiry warnings · 0 Rights gaps audited
Pilot with embedded brand placement · 3 sponsor partners
Three sponsor brands pulled their integration metrics from the same workspace. Provenance chain carried forward to S2 — no rights re-papering, no spreadsheet rebuild between seasons.
3 Sponsors registered · 12 Talent contracts · 0 Re-keys at renewal
Documentary feature · 4-platform distribution · 7-yr horizon
When the streaming sub-license closed, splits re-routed automatically — crew got paid before the wrap dinner was reimbursed. Year-7 audit clears against the same record.
4 Distribution licenses · 38 Contributors on splits · 7yr Archive horizon
Pro Transfer App
Built for the file sizes you actually ship.
A 60-second out-of-home master at 8K is ~250 GB. Pro Transfer App ships it overnight to your retail co-op partner, resumes if their network drops, and verifies the byte hash on landing.
Per-recipient encryption. Per-folder permissions. Resumable uploads with exponential backoff so a flaky retailer FTP doesn’t cost you the channel buy. macOS and Windows. Free on every plan including Free.
Measured 14 Jul 2026 on a 485 Mbps uplink. Pro Transfer App isn’t your bottleneck — your connection is. Throughput scales with the line you have.
Industry-grade trust
The compliance answer your procurement will demand.
Brand Content
Run your next campaign through Mix-IP.
Hold the rights. Hold the renewals. Hold the institutional memory — for the life of the brand, not the life of the agency.
Includes Room 88 for NDA-gated retailer previews · Pro Transfer App for masters at every channel size · Wise + Stripe rails for talent and agency payouts in 60+ currencies.